Title
Memorial 100 - Sacramento Memorial Auditorium Centennial Initiative
End
FileID
File ID: 2026-01687
End
Location
Location: District 4
End
Recommendation
Recommendation: Adopt a Resolution: 1) approving Memorial 100 – The Sacramento Memorial Auditorium Centennial Initiative; 2) establishing the Memorial 100 Program (I17700100) as a new Multi-Year Operating Project (MYOP); 3) authorizing the City Manager or designee to transfer $1,050,000 from the available fund balance of the Community Center Fund (Fund 6010) to the expenditure budget of the Memorial 100 MYOP (I17700100); and 4) authorizing the City Manager or designee to make the necessary budgetary adjustments to implement the initiative.
End
Contact
Contact: Sid Garcia-Heberger, Deputy Convention Center General Manager, (916) 808-5917, SHeberger@cityofsacramento.org; Ty Smith, City Historian, (916) 808-5960, tosmith@cityofsacramento.org; Dustin Hollingsworth, Interim Director, 916-808-5538, djhollingsworth@cityofsacramento.org, Convention & Cultural Services;
End
Presenter
Presenter: N/A
End
Attachments
Attachments:
1-Description/Analysis
2-Resolution
End
Additional Description/Analysis
IssueDetail
Issue Detail: In 2027, Sacramento Memorial Auditorium will celebrate its 100th anniversary. Convention and Cultural Services (CCS) is developing Memorial 100, a year-long centennial initiative that will commemorate the Auditorium's history while using the anniversary to increase utilization, diversify programming, attract new audiences, and strengthen the facility's role as a downtown cultural destination.
Recent efforts to strengthen utilization of Memorial Auditorium and the broader SAFE Credit Union Convention and Performing Arts District include restructuring the facility sales function, implementing a Promoter Incentive Program, and attracting new event types. Memorial 100 builds on that momentum through destination programming, local cultural production, historical...
Click here for full text