Title
Approval of the 2026-29 Three-Year Measure U Community Outreach, Engagement and Communications Strategy
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FileID
File ID: 2026-00579
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Location
Location: Citywide
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Recommendation
Recommendation: 1) Review and discuss the draft 2026-29 Three-Year Measure U Community Outreach, Engagement and Communications Strategy (Strategy); and 2) pass a Motion approving the Strategy, as discussed.
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Contact
Contact: Ash Roughani, Special Projects Manager, (916) 808-7751, aroughani@cityofsacramento.org, Office of the City Manager
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Presenter
Presenter: Marbella Sala, Commissioner, Measure U Community Advisory Commission
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Attachments
Attachments:
1-Description/Analysis
2-DRAFT Three-Year Community Outreach, Engagement, and Communications Strategy
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Description/Analysis
IssueDetail
Issue Detail: At the June 16, August 18, October 20, 2025, and January 26, 2026 Measure U Community Advisory Commission (Commission) meetings, commissioners discussed priorities regarding community outreach, engagement, and communication activities. The Community Engagement and Outreach Ad Hoc Committee (Ad Hoc Committee) drafted the 2026-29 Three-Year Measure U Community Outreach, Engagement and Communications Strategy (Attachment 2) for the Commission’s consideration.
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PolicyConsiderations
Policy Considerations: City Council Ordinance 2024-0039, adopted September 24, 2024, outlines the purpose and the powers and duties of the Measure U Community Advisory Commission; specifically, to ensure that the expenditures of City resources reflect Council and community priorities, the commission shall review, report, and make non-binding recommendations on revenue and expenditures of certain funds from the Transactions and Use Tax imposed under Sacramento City Code chapter 3.27 (Sacramento City Code chapter 2.114).
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EconomicImpacts
Economic Impacts: Not applicable.
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EnvironmentalConsiderations
Environmental Considerations: California Environmental Quality Act (CEQA): This report concerns administrative activities and governmental fiscal activities that do not constitute a “project” as defined by the CEQA Guidelines Sections 15378(b)(2) and 15378(b)(4) and are not subject to the provisions of CEQA (CEQA Guidelines Section 15060(c)(3)).
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Sustainability
Sustainability: Not applicable.
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Commission/Committee Action
Commission/Committee Action: None.
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RationaleforRecommendation
Rationale for Recommendation: The Ad Hoc Committee drafted the attached Strategy and is requesting its adoption by the full Commission.
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FinancialConsiderations
Financial Considerations: Not applicable.
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LocalBusinessEnterprise
Local Business Enterprise (LBE): Not applicable.
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