Title
[Contract] Digital Marketing Services
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FileID
File ID: 2026-01074
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Location
Location: SAFE Credit Union Convention & Performing Arts District, District 4
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Recommendation
Recommendation: Pass a Motion authorizing the City Manager or designee to execute a Non-professional Service Agreement with 3-Fold Communications, LLC in a not-to-exceed amount of $300,000 for digital marketing services.
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Contact
Contact: Sid Heberger, Deputy Convention Center General Manager, (916) 808-5917, sheberger@cityofsacramento.org, Convention Center Administration; Gale O'Neill, Contract and Compliance Specialist, (916) 808-7154, goneill1@cityofsacramento.org, CCS Administration
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Presenter
Presenter: None
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Attachments
Attachments:
1-Description/Analysis
2-Contract No. PRC004278 3-Fold Communications, LLC.
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Description/Analysis
IssueDetail
Issue Detail: In early 2026, the City issued a Request For Proposals for Search Engine Optimization (SEO) and Digital Marketing services to strengthen the discoverability and visibility of our official event and venue channels of the Safe Credit Union Convention & Performing Arts District based on the identification of significant challenges with search rankings related to our shows and venues. As a result, secondary ticket sellers consistently appear before City official channels in search results, resulting in confusion for customers and increasing the risk of visitors being directed to unofficial sources.
Because our authorized ticketing and event pages are not appearing at the top of relevant searches, many customers are inadvertently ending up on third-party resale sites. This often leads to frustration when they encounter inconsistent information, unclear pricing, or unfamiliar platforms. They often arrive at the venue with tickets that won't scan, creating added frustration and a negative impression of our venues.
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PolicyConsiderations
Policy Considerations: Per City Code sec...
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