Title:
Title
(Pass for Publication) Ordinance Amending City Code Chapter 15.148 to Allow On-site Digital Signs at Regional Shopping Centers (M18-013)
End
FileID
File ID: 2019-00280
Location
Location: Citywide
Recommendation:
Recommendation
1) Review an ordinance adding section 15.148.925 to chapter 15.148 of the City Code, relating to signs; and 2) pass for publication the ordinance title under City Charter section 32(c), for consideration on April 23, 2019.
Contact: Evan Compton, Principal Planner, 808-5260, Community Development Department
Body
Presenter: None
Attachments:
1-Description/Analysis
2-Background
3-Ordinance
Description/Analysis
Issue Detail: The proposed ordinance adds section 15.148.925 to City Code chapter 15.148 (Signs) to authorize on-site signs with digital displays-i.e., digital signs-for regional shopping centers. Chapter 15.148 currently does not allow regional shopping centers to have such signs. With brick-and-mortar retail stores challenged by online shopping, it is in the City's best interest to let large regional shopping centers attract customers by having digital signs on their properties.
The proposed ordinance allows up to two digital signs for each "regional shopping center," defined as "a permanent building or group of permanent buildings that is located on at least 50 contiguous acres, has at least 450,000 square feet of retail space, has shared on-site parking, and is managed as a single property." This definition will allow digital signs only for the largest shopping centers within the City and will prevent the proliferation of digital signs. The background section of this report lists the shopping centers that could potentially qualify.
In drafting recommendations for this ordinance, staff reviewed the signage allowances in the General Commercial (C-2) and Shopping Center (SC) zones, which are the typical locations for shopping centers. These allowances underlie the following initial recommendations fo...
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