Title:
Title
Supplemental Agreement: Communication & Outreach
End
FileID
File ID: 2019-01383
Location
Location: Citywide
Recommendation:
Recommendation
Pass a Motion authorizing the City Manager or the City Manager's designee to execute Supplemental Agreement No. 4 with IN Communications to continue public outreach activities on behalf of the Water Forum, in an amount not-to-exceed $72,840, bringing the agreement's total new not-to-exceed amount to $185,240 and extending the time of performance through June 30, 2021.
Contact: Tom Gohring, Executive Director, (916) 808-1998; Virginia Smith, Program Specialist, (916) 808-1995, Citywide and Community Support, Sacramento City-County Office of Metropolitan Water Planning.
Body
Presenter: None.
Attachments:
1-Description/Analysis
2-Agreement
Description/Analysis
Issue Detail: The Sacramento City-County Office of Metropolitan Water Planning (CCOMWP, also known as the Water Forum) entered into an agreement with IN Communications in February 2018 to provide communications and educational outreach to targeted stakeholder audiences regarding its successful efforts related to environmental stewardship on the lower American River. The outreach includes strategic planning, social media, and development of collateral materials. The original agreement was for an amount not-to-exceed $10,000, therefore an RFP was not issued.
IN Communications has been successful in placing ads on local radio, developing and updating social media accounts, and developing brochures outlining the Water Forum's successful efforts as well as planning and orchestrating meetings and events. These efforts will continue in addition to expanding on the Water Forum's social media presence through targeted advertisements on Google and Facebook designed to build awareness for the Water Forum as a foundation for advocacy.
In addition, IN Communications will provide customizable tools, such as template social media posts or newsletter ...
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