Title:
Title
(Pass for Publication) Ordinance Amending City Code Section 15.148.965 Relating to Digital Billboards on City-Owned and City-Leased Lands (M19-014)
End
FileID
File ID: 2020-00343
Location
Location: Citywide
Recommendation:
Recommendation
1) Review an Ordinance amending Sacramento City Code section 15.148.965 to allow digital billboards on both city-owned and city-leased lands; and 2) pass for publication the ordinance title under Sacramento City Charter section 32(c), for City Council consideration on July 21, 2020.
Contact: Matthew Sites, Urban Design Staff, Associate AIA, LEED AP, (916) 808-7646; Karlo Felix, Senior Planner, (916) 808-7183; Evan Compton, Principal Planner, (916) 808-5260, Community Development Department
Body
Presenter: None
Attachments:
1-Description/Analysis
2-Ordinance (Redline)
3-Ordinance (Clean)
Description/Analysis
Issue Detail: Staff is recommending revisions to City Code chapter 15.148 (signs) to permit digital billboards to be located on city-leased property. City Code section 15.148.965 (digital billboards on city land) currently allows for digital billboards only on city-owned property, which limits the ability to locate digital billboards to fund design and construction of major-league sports venues.
On April 9, 2019, the City Council approved the Sacramento Major League Soccer Stadium Preliminary Term Sheet (the Term Sheet) between the City and an investor group led by Ron Burkle (the Investor Group) for the development of a new MLS-caliber stadium in the Downtown Sacramento Railyards. The Term Sheet calls for locating up to five digital billboards on city-owned properties. It also requires City staff to present to the City Council for consideration any amendments to the City's sign code that are required to allow for up to five digital-sign locations.
City Code section 15.148.965 (digital billboards on city land) currently only allows for digital billboards on city-owned property-that is, on la...
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