Title:
Title
City Council COVID-19 Response: CARES Act Framework and Funding Priorities; Services for Coronavirus Relief Communication, Community Engagement, Marketing and Outreach; Contract with Runyon Saltzman, Inc. for Services
End
FileID
File ID: 2020-00927
Location
Location: Citywide
Recommendation:
Recommendation
Pass a Motion authorizing the City Manager or the City Manager's designee to execute a professional services agreement not to exceed $500,000 with Runyon Saltzman, Inc. for services related to coronavirus relief communication, community engagement, marketing and outreach.
Contact: Michael Jasso, Assistant City Manager, (916) 808-1380; Lynette Hall, Community Engagement Manager, (916) 808-4351; Tim Swanson, Media and Communications Manager, (916) 808-7212, Office of the City Manager
Presenter: None
Body
Attachments:
1-Description Analysis
2-Professional Services Agreement with Runyon Saltzman, Inc.
3-Coronavirus Relief Fund Programs
Description/Analysis
Issue Detail: On March 13, 2020, the City declared a local emergency in response to the spread of the COVID-19 pandemic. On April 21, 2020, the City received $89.6 million from the Coronavirus Relief Fund (CRF), which was created by the CARES Act. Several actions were taken by the City to provide immediate economic relief to city businesses and residents. On May 26, 2020 Council allocated $500,000 from the CRF for communication, community engagement, marketing and outreach for these relief efforts, with equity and inclusivity a priority for the dissemination of all information. After a competitive and thorough proposal and interview process, staff recommends entering into a contract with Runyon Saltzman, Inc. to support and bolster citywide community outreach/communications regarding ongoing relief efforts.
Policy Considerations: The City has been impacted by the global pandemic. Establishing programs and budgets that include federal CARES Act funding is consistent with Ci...
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